For the past 25 years, pet owners have trusted us to help keep their four-legged friends happy, healthy and full of life. Here at James Wellbeloved, we make wholesome, delicious food to help your pet eat better and live better. Our tasty recipes are made with simple ingredients and are full of goodness. Because it’s only natural to want your pet to love their food and live a healthier, happier life.
It all started back in 1992, with two poorly Boxer dogs who had itchy skin, upset tummies and a distressed owner. Taking the view that nature knows best, she fed them simple foods that were a lot less likely to trigger adverse food reactions.